The Benefits of Facebook's Instant Articles & Canvas Ads: Social Media Minute



Hi, this is Social Media Minute. I wanna talk about Facebook's Instant Articles. Facebook has launched a new format of content. Instead of going to a link, you actually get the article of a news company directly available in the feed.

There are many advantages of these so-called Instant Articles. They load in 0.8 seconds as opposed to a normal loading time, which is 8 seconds. That's an amazing advantage. The story is gonna be the same like with video.

Video adoption of Facebook native video grew very quickly because of the user experience and YouTube links were no longer being used. The same is gonna happen with Instant Articles. But advertisers also have an amazing format.

Canvas Ads, which is essentially an Instant Article but with a little landing page. What does this mean for the industry? Number one. For all brands it means, build Canvas Ads, they're gonna be like Instant Articles, gonna work.

Number two. Media companies are much greater, so for brands, work with these media companies. And of course if you're a media company, embrace these Instant Articles. If you're not gonna embrace this new format, it's gonna backfire on you.

You can use your own measurement, your own advertising inside of it. You don't have to pay Facebook. But the user experience is far more superior. Make sure you use these.


 

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